An Internet Relationship With Marketing
With the Superbowl fast approaching, millions of people are on the edge of their seats. However, many are just there for the Ads (and maybe the guac).
Entertainment and marketing have a long-standing intimate relationship.
In simple terms: the bigger the audience, the more exposure for advertisement. That’s why Super Bowl commercials are often the peak of advertising efforts.
The Red Tide
When YouTube came live in 2005, few people expected what it meant for the entertainment industry. YouTube opened a door for more people to generate content aimed at niche audiences with better reach without much production resources.
This gave way to an “Age of the Creator Industry”.
Nowadays, “Youtuber” is a viable career path in which one can make a living out of creating and managing their own content though YouTube and other platforms.
On the internet, time seems to move much faster. The endless onslaught of information can be so that this week’s viral video is digital archeology next week.
Artists and creators in the Digital Age need to maintain relevance by engaging with their audience regularly to “stay in touch.”
That’s where social media comes in.
Before the Metaverse
Intending to bring people together, Facebook came in and dethroned MySpace just as digital interaction was growing, positioning itself as “The Social Network.”
And like any social platform, it’s fertile ground for marketing.
Social media marketing has allowed public figures, big and small, to maintain a place in people’s lives by generating a level of engagement that generates the illusion of proximity.
This is done by constantly appearing on other people’s feeds.
It’s All About Engagement
Brands and celebrities can increase their reach and popularity through social media and YouTube marketing. Not only do they stay present in people’s surroundings, but they also humanize their image.
Through content creation and social media engagement, companies can generate a closer relationship with their clients, generating more brand awareness and loyalty.
How Is This My Business?
Just as YouTube opened up the entertainment industry, social media gives the power of advertisement to everyone from the individual to small businesses.
In fact, much like TV and commercials, Youtube and Social Media generate their own, self-sustaining ecosystem by working side by side to increase brand awareness and engagement.
A well-planned social media campaign can help position a new business or make an established one grow.
Can I Do It All?
Content creation is no small effort, and neither is marketing. Having to manage social media AND your own work defeats the purpose of having a small business.
Even the biggest creators of YouTube have their own team and editors helping them out.
The key is trust and cooperation.
Online marketing agencies like Mrkt360 specialize in helping businesses grow through integrated efforts in the digital world, from social media management to digital ad campaigns.
There are even specialized YouTube marketing agencies like us that focus on creating and growing your channel and ad placements to further improve your marketing efforts.
The internet was created with the hope of connecting the entire world. Digital marketing agencies like Mrkt360 help people connect with the products and services they need.