Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign…
Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior, when compared…
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that…
If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing…
Design principles are one of the most important things to consider when designing advertising campaigns, posters, flyers, motion graphics, and other elements that can boost a brand’s effectiveness within the digital marketing…
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be…
On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around…
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers…
Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to…
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers.…
COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing…
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online…
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