As a business owner, boosting your online presence and traffic is crucial for success in an ever-evolving digital landscape. There are many tools and resources you can use to improve...
Copywriting and content writing are the same, right? No. They are not the same. Their differences are comparable to those between a turtle and a tortoise: similar characteristics, very different behaviours,...
Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their...
Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior,...
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that...
If you are doing any of the following, there's room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing...
