Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose...
Marketing has changed so much in the past decade alone. Businesses used to spend most of their marketing budget on billboards, flyers, and television and radio commercials. Now successful businesses,...
As we all know, when someone has a question, they will likely go on their smartphone to seek the answer. The biggest challenge for businesses, however, is to understand how...
Identifying Your Target Customer Looking for customers becomes easier when you know what your target market is. If you don’t have the facts and figures about your target market, then acquiring...
Marketing has never been more complicated. There are dozens of types out there, including email marketing, event marketing, and experiential marketing. To determine which methods are best for your line...
As technology advances and the internet is getting more and more integrated into our daily lives, the effectiveness of traditional marketing is also changing as well. Marketers and companies need...
