Social Media Demographics & 2022 Predicted Pros

The new year peers through the horizon, and with it comes a chance to reflect on all we’ve accomplished this year and how we want to grow next year. Goal setting is the first step to success. While personal and spiritual growth is important, a solid business and financial growth plan provide a solid foundation… Continue reading Social Media Demographics & 2022 Predicted Pros

Why Your Online Reputation Matters and How to Leverage it for Success

Rock and Roll has taught us that it’s cool to say what you want, be a rebel, and not care what other people think about you. While that might work for some, the digital age has come to change the outlook for this generation. Social Media has put us all in the public eye and… Continue reading Why Your Online Reputation Matters and How to Leverage it for Success

Will Facebook’s New Name ‘Meta’ Stick Around?

Yesterday, Facebook CEO Mark Zuckerberg announced that the company would change its corporate name to Meta as part of a rebranding effort. It is important to mention that the social media apps Facebook, Instagram, and Whatsapp will remain under the same name. What is changing is the parent company’s name. The change came about because… Continue reading Will Facebook’s New Name ‘Meta’ Stick Around?

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Content Scoring Explained

It is almost impossible to improve what you don’t measure. On the other hand, you can’t just improve something just because you measure it. When it comes to content, there’s no shortage of ways to score it. Some are simple methods, and others are a bit more complicated. But just because they are complex doesn’t… Continue reading Content Scoring Explained

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Roadmap to Decisions: The Stages of the Online Purchase Journey

Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is essential to show your ad during every possible touchpoint of the consumer journey. Your potential customers browse through social media,… Continue reading Roadmap to Decisions: The Stages of the Online Purchase Journey

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Press Release Basics: Tips To Get Noticed

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… Continue reading Press Release Basics: Tips To Get Noticed