Category: Business

Yesterday, Facebook CEO Mark Zuckerberg announced that the company would change its corporate name to Meta as part of a rebranding effort. It is important to mention that the social media apps Facebook, Instagram, and Whatsapp will remain under the same name. What is changing is the parent company’s name. The change came about because… Continue reading Will Facebook’s New Name ‘Meta’ Stick Around?

It is almost impossible to improve what you don’t measure. On the other hand, you can’t just improve something just because you measure it. When it comes to content, there’s no shortage of ways to score it. Some are simple methods, and others are a bit more complicated. But just because they are complex doesn’t… Continue reading Content Scoring Explained

Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is essential to show your ad during every possible touchpoint of the consumer journey. Your potential customers browse through social media,… Continue reading Roadmap to Decisions: The Stages of the Online Purchase Journey