In the digital marketing world, clicks are a kind of currency. Every click that drives someone to your website is a potential conversion and could lead to a loyal customer. To search engine bots, more clicks also translate to more reliability and relevance. The more people going in and interacting with your content, means that… Continue reading Where the Wild Clicks Are
Category: Business
Spooky Scary Social Media Management
Creating an online presence can be an intimidating task. There are many social media platforms, each with its own media formats, unique audiences, and content expectations. Knowing how to work each platform correctly, creating a strategy for each one, and keeping a steady stream of content flowing is hard work. But is it worth it?… Continue reading Spooky Scary Social Media Management
The Haunting Tasks of Digital Marketing
Being an entrepreneur takes courage. It’s a scary task that involves staking your livelihood in pursuit of building something for yourself and the people around you. There is an endless parade of tasks, from product creation or service outlines to financial decisions, team building and leadership, and getting the equipment necessary to operate. And all… Continue reading The Haunting Tasks of Digital Marketing
The Social Media Tightrope
It’s all a balancing act. When it comes to online marketing solutions, social media presence is necessary and crucial to get the business flowing. But doing it all isn’t necessarily easy. Presence builds trust There’s a reason why people look for their mother for advice more than their father. In the traditional family model, the… Continue reading The Social Media Tightrope
Pay For Results (Not Promises) When Running PPC Ads
Imagine that someone is walking toward the bus stop, and there they come across an ad for your product or service. They get closer to inspect it only to find themselves at your business doorstep. Sounds magical, right? Well, that’s how Google Ads works. 21st Century Advertising We sometimes take for granted just how easy… Continue reading Pay For Results (Not Promises) When Running PPC Ads
Anyone Can Do SEO
At first, the very technical term “Search Engine Optimization” (SEO) can make this simple to use, and effective digital marketing seems intimidating. Like something that is better left to an SEO expert. But the truth is, you can probably just do it yourself. What is SEO? Search Engine Optimization is a digital marketing tool that… Continue reading Anyone Can Do SEO
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