Business Insights | Page 5 of 10

Social Media Demographics & 2022 Predicted Pros

Dec 29, 2021

The new year peers through the horizon, and with it comes a chance to reflect on all we’ve accomplished this year and how we want to grow next year. Goal setting is the first step...

Why Your Online Reputation Matters and How to Leverage it for Success

Dec 8, 2021

Rock and Roll has taught us that it’s cool to say what you want, be a rebel, and not care what other people think about you. While that might work for some, the digital age...

Will Facebook’s New Name ‘Meta’ Stick Around?

Oct 29, 2021

Yesterday, Facebook CEO Mark Zuckerberg announced that the company would change its corporate name to Meta as part of a rebranding effort. It is important to mention that the social media apps Facebook, Instagram, and...

Content Scoring Explained

May 25, 2021

It is almost impossible to improve what you don’t measure. On the other hand, you can’t just improve something just because you measure it. When it comes to content, there’s no shortage of ways to...

Roadmap to Decisions: The Stages of the Online Purchase Journey

Apr 12, 2021

Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is...

Press Release Basics: Tips To Get Noticed

Mar 11, 2021

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of...

Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Mar 4, 2021

Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in...

Digital Marketing Trends to Keep an Eye Out for in 2021

Jan 26, 2021

As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is...

Simple is Superior: The New Era of Branding and Design

Jan 22, 2021

Burger King, the American fast-food chain, has rebranded for the first time in two decades. They recently announced switching back to an old (yet modernized) design they used before 1999, featuring a much more simple...