Category: Business

Content Scoring Explained

Content Scoring Explained

It is almost impossible to improve what you don’t measure. On the other hand, you can’t just improve something just because you measure it. When it comes to content, there’s no shortage of ways to score it. Some are simple methods, and others are a bit more complicated. But just because they are complex doesn’t… Continue reading Content Scoring Explained

Continue »
Roadmap to Decisions: The Stages of the Online Purchase Journey

Roadmap to Decisions: The Stages of the Online Purchase Journey

Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is essential to show your ad during every possible touchpoint of the consumer journey. Your potential customers browse through social media,… Continue reading Roadmap to Decisions: The Stages of the Online Purchase Journey

Continue »
How to leverage visual identity to drive creative performance webinar

How to leverage visual identity to drive creative performance webinar

On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around a style guide for forging your own unique brand image. But why is your brand important, especially it’s visual component? As the Facebook… Continue reading How to leverage visual identity to drive creative performance webinar

Continue »
Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… Continue reading Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Continue »
Ecommerce 2021: How to succeed in the digital marketplace

Ecommerce 2021: How to succeed in the digital marketplace

COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… Continue reading Ecommerce 2021: How to succeed in the digital marketplace

Continue »