Google Insights | Page 6 of 9

Life as a Google Premier Partner

Connection is key when you work in Marketing and Advertising. The best agencies are not the ones who sell the most, but the ones that manage to bring customers and businesses closer together. Thankfully there are other companies who recognize how important this job is, and work hard to give us the tools to do… Continue reading Life as a Google Premier Partner

SEO vs SEA: Which One Gets You To The Top?

The View from the Top of the Mountain As an SEO Company, we know that you want to get to that coveted top of the mountain that is the list of search engine results. Let’s face it, in the world of digital marketing, even being on the first page is a symbol of popularity, relevance,… Continue reading SEO vs SEA: Which One Gets You To The Top?

Google Search Tips Everyone Must Know

Google is responsible for more than 80% of the world’s web searches. We use this platform daily to search for everything. Some of us use Google multiple times a day, but there are still things to learn about the search engine. Some of them are better ways to tweak how results pop up for you.… Continue reading Google Search Tips Everyone Must Know

What’s happening to Google’s Phrase Match and Broad Match Modifier?

In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and BMM keywords will show on ads on searches that include your keyword’s meaning and have similar matching behaviour. This also… Continue reading What’s happening to Google’s Phrase Match and Broad Match Modifier?