Google Insights | Page 5 of 6

What’s happening to Google’s Phrase Match and Broad Match Modifier?

Mar 25, 2021

In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and...

Press Release Basics: Tips To Get Noticed

Mar 11, 2021

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of...

Want to get rid of a bad review on Google? Let’s see if you qualify!

Jan 28, 2021

In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer...

Digital Marketing Trends to Keep an Eye Out for in 2021

Jan 26, 2021

As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is...

MRKT360, the Changing Digital Landscape, and You

Jan 15, 2021

The past week, and it’s developing situations, have demonstrated massive upheaval, discord, and even anxiety amongst millions of social platform users. Two of the internet’s largest and most widely used communication platforms, Twitter and WhatsApp,...

Thinking Outside The Box- Beyond Google

Jun 18, 2019

When it comes to driving quality traffic to your online business, it is important to consider all the possible channels. In recent years, Google has been the first and leading source for driving traffic, and...

Google Guarantee Comes to Canada

Dec 7, 2018

If you have recently searched on Google for a service such as a plumber or a locksmith, you may have noticed a little green checkmark beside a local listing. This is called the Google Guarantee,...

Google Algorithm Updates

Oct 8, 2018

Google algorithms are programming techniques used to locate data from Google’s search directory and present relevant results to searchers. The search engine deploys a mixture of algorithms and multiple ranking guidelines to present webpages in...

Automotive Trends

Aug 16, 2018

In today’s digital world, the car buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. It is important for dealers and manufacturers to get ahead by adjusting their advertising strategies to...