In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and BMM keywords will show on ads on searches that include your keyword’s meaning and have similar matching behaviour. This also… Continue reading What’s happening to Google’s Phrase Match and Broad Match Modifier?
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… Continue reading Press Release Basics: Tips To Get Noticed
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing
Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content
In an ever-expanding digital landscape, consumers have more access to information and digital tools from which to purchase. With competition to attract consumers on the rise, brands must adapt to generate deep and meaningful customer interactions on every step of their consumer’s journey. Using these interactions and improved access, customers are looking for information on… Continue reading Want to get rid of a bad review on Google? Let’s see if you qualify!
As the unprecedented times of 2020 have reshaped the business and marketing ecosystem, 2021 is a year where new trends will gain more power in the marketing world. If 2020 taught us anything, it is that nothing is certain. There were popular trends in early 2020 that were meant to rise, but have since died… Continue reading Digital Marketing Trends to Keep an Eye Out for in 2021
The past week, and it’s developing situations, have demonstrated massive upheaval, discord, and even anxiety amongst millions of social platform users. Two of the internet’s largest and most widely used communication platforms, Twitter and WhatsApp, have been heavily criticized for recent events. In Twitter’s case regarding (what some consider) political censorship. While WhatsApp’s condemnation stems… Continue reading Mrkt360, the Changing Digital Landscape, and You
When it comes to driving quality traffic to your online business, it is important to consider all the possible channels. In recent years, Google has been the first and leading source for driving traffic, and it still is today. However, here at Mrkt360, we like to think outside the box to get our clients the… Continue reading Thinking Outside The Box- Beyond Google
If you have recently searched on Google for a service such as a plumber or a locksmith, you may have noticed a little green checkmark beside a local listing. This is called the Google Guarantee, which has recently become available in Canada. The Google Guarantee helps local businesses form a solid online reputation and foster… Continue reading Google Guarantee Comes to Canada
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