One of the most valuable skills you can ever learn is copywriting, specifically writing sales copy. Knowing how to write the correct words and direct them to the right audience...
Search Engine Optimization (SEO) needs to be at the top of your priority list if you want people to find you on Google search. If you are unable to generate...
Copywriting and content writing are the same, right? No. They are not the same. Their differences are comparable to those between a turtle and a tortoise: similar characteristics, very different behaviours,...
Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior,...
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they...
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and...
