Category: Marketing

My first attempts at writing were awful. There, I said it. When I started writing, I was far from what you would call a “professional.” I’m about to graduate from college this year, and I’m not getting any kind of degree in writing. I did, however, take several marketing and web design courses that introduced… Continue reading 11 Easy Things You Can Do To Instantly Improve As A Copywriter

In an ever-evolving digital world, people can share their ideas with others with relative ease. Sometimes people are willing to fund an idea, project or venture you may have in order to see it come to life. Crowdfunding has become increasingly popular, with over a thousand active crowdfunding platforms on the internet. Through a crowdfunding… Continue reading Use YouTube Advertising to Power-up Your Crowdfunding

Digital marketers realize that the B2B marketing landscape has become more and more competitive as time goes on. Businesses are making significant investments in building content marketing projects. Is there a reason for this? You bet. Content marketing has proven to be one of the most effective ways to grow audience engagement and rapport, increase… Continue reading Top Benefits of High-Quality Content Marketing

If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In the last click attribution model, credit is given to the last channel a customer interacts with before making a purchase.… Continue reading THE ULTIMATE PPC CHECKLIST