If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In the last click attribution model, credit is given to the last channel a customer interacts with before making a purchase.… Continue reading THE ULTIMATE PPC CHECKLIST
Category: Marketing
How to leverage visual identity to drive creative performance webinar
On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around a style guide for forging your own unique brand image. But why is your brand important, especially it’s visual component? As the Facebook… Continue reading How to leverage visual identity to drive creative performance webinar
Video Campaigns 2021: Creative Lessons to Consider
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… Continue reading Video Campaigns 2021: Creative Lessons to Consider
Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns
Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… Continue reading Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns
Customer Relationship Management and Its Role In Marketing
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing
Ecommerce 2021: How to succeed in the digital marketplace
COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… Continue reading Ecommerce 2021: How to succeed in the digital marketplace
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