Many businesses remain hesitant to prioritize YouTube advertising, mistakenly believing their target audience isn’t on the platform. As of 2024, YouTube boasts over 2.7 billion active users worldwide, with video...

The retail industry and consumer behavior around the world took a 180-degree turn in less than 6 months. No one saw it coming. The world is facing a global health...

Nowadays, we live in a world in which we no longer have to physically go to a place to purchase what we want and especially due to the global COVID-19...